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Phase III of Yokohama Tire Corporation’s ‘Forever Forest’ Program Branches Out at Salem Facility

By GaugeMagazine
Posted 04-12-2012


Environmental project aims to plant

500,000 trees worldwide by 2017  


SALEM, VA –  Yokohama Tire Corporation (YTC) planted 2,500 more tree seedlings at its manufacturing plant in Salem on Wednesday, April 11, bringing the facility’s total to 6,800 seedlings in Yokohama’s ongoing global “Forever Forest” program, which aims to plant more than 500,000 trees worldwide by 2017.


This third phase of the environmental program in Salem follows events held in April 2009 (2,300 seedlings planted) and May 2010 (2,000 seedlings). Avariety of trees indigenous to the area were selected, including Northern Red Oak, Chestnut Oak, White Oak, Red Maple, Black Gum and Sourwood.


Mature trees can annually absorb up to 48 pounds of carbon dioxide, which traps heat from leaving the atmosphere and is a major contributing factor in global warming. 


The Forever Forest campaign is under the direction of renowned ecologist Dr. Akira Miyawaki, well known for his successful reforestation activities around the world. Under his guidance, YTC’s parent company, The Yokohama Rubber Co., Ltd., is on course to its goal of half-million trees planted over a 10-year period at Yokohama’s 17 locations worldwide. To date, more than 200,000 trees have been planted. 


“This program is very important to Yokohama’s environmental efforts in the United States and around the world,” said Mickey Sakurai, Yokohama executive vice president, manufacturing and technology. “Yokohama has made a major commitment to protecting earth, and reducing carbon dioxide emissions is part of that effort. The trees in the Forever Forest program will be a symbol of that commitment for many years to come."


In its sixth year, the Forever Forest project is thriving in Japan, the Philippines, China, Vietnam, Thailand and the U.S.


Within the United States, Forever Forest planting events have been held at Yokohama’s production facility in Salem,  Fullerton, California (December 2010 and December 2011), Painesville, Ohio (2011) and Versailles, Kentucky (2010). 


Yokohama Tire Corporation is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., Ltd., a global manufacturing and sales company of premium tires since 1917. Servicing a network of more than 4,500 points of sale in the U.S., Yokohama Tire Corporation is a leader in technology and innovation. The company’s complete product line includes the all-new AVID® Ascend–  the first mass-market tire using Yokohama’s breakthrough orange oil technology – as  well as tires for high-performance, light truck, passenger car, commercial truck and bus, and off-the-road mining and construction applications. For more information on Yokohama’s extensive product line, visit


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