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Metallica Front Man James Hetfield’s VooDoo Priest 1937 Lincoln Zephyr – Wins Goodguys 2012 Mother’s West Coast Custom of the Year Award

By GaugeMagazine
Posted 03-28-2012

 

Pleasanton, CA - The friendship of Metallica front man James Hetfield and custom kingpin Rick Dore has been fruitful to say the least. The duo has produced a string of top flight kustoms lately, culminating with their latest effort – a 1937 Lincoln Zephyr they like to call the “VooDoo” Priest. The sleek, low slung tail dragger took home the Goodguys 2012 Mother’s West Coast Custom of the Year award at the Goodguys 30th All American Get-Together in Pleasanton last weekend, adding to an already crowded trophy case. Earlier this year the car took home the 2012 H.A. Bagdasarian Award - World's Most Beautiful Custom at the Sacramento Autorama.

In thinking up the car, Hetfield confided to Dore his vision was a traditional custom that played on existing factory styling. Everything about a stock ’37 Zephyr screams co

Mad Media & Best in the Desert Produce the Largest Off-Road Race in the World - The 2012 General Tire Mint 400

By GaugeMagazine
Posted 03-28-2012

 

LAS VEGAS, /PRNewswire/ -- The 2012 General Tire Mint 400 was held March 21st – March 24th, in Las Vegas, Nevada. Over nine-hundred racers, spanning fourteen countries and three-hundred professional off-road race teams, competed in twenty classes of vehicles – and battled 400 miles of grueling Nevada desert! The highly coveted Mint 400 Championship went to Robby Gordon, who piloted his SPEED Energy, Class 1500 racecar to victory – with a margin of three minutes over the second place overall finisher and Class 1400 winner Rob MacCachren. Third place overall went to Adam Householder of Householder Motorsports.

The Mint 400 festivities were held on Fremont Street from Wednesday through Friday night, and included a "Pit Crew Challenge," official Mint 400 party, the crowning of the new Miss Mint 400, Vanessa Golub-Ferrara, and the famous vehicle parade and tech inspection. Estimates on attendance top sixty-five thousand – including the over fifteen-thousand spectators that watched th

TEAM FALKEN TO COMPETE IN LEGENDARY MINT 400 WITH WILDPEAK A/T TIRE

By GaugeMagazine
Posted 03-26-2012

 

FONTANA, CA – Falken Tire, a respected high performance tire choice for driving enthusiasts on pavement and off-road, continues to expand its motorsports involvement in the off-road arena through its participation in the legendary Mint 400, since 1967, one of the toughest events in North America.  Falken will support two teams, Jagged X/Polaris Racing in the UTV class, and Dave Cole, who will compete in the 4400 Class.  Both teams will ride on Falken’s durable and dependable WildPeak All-Terrain tires.  The Mint 400 will be held in Jean, NV just outside Las Vegas on March 23-25, 2012.

Falken has begun competing in a number of off-road races and has done well, scoring its first win with Savvy Off Road at the recent Every Man Challenge in conjunction with the King of the Hammers event in mid-February.  Savvy ran on WildPeak tires as well.

 

Both Jagged X and Dave Cole are experienced, well-known and highly competitive teams.  Jagged X, a Phoenix, AZ-based company that specializes in custom off-road vehicle fabrication, will run Falken WildPeak A/T tires, sized 30X9.5R15, and compete with a two-car te

KICKER® Unveils Factory Audio Upgrade Kits for Jeep® Wrangler®

By GaugeMagazine
Posted 03-19-2012

 

STILLWATER, USA – KICKER® Performance Audio pushes the envelope with factory audio upgrade kits for Jeep® Wrangler®.  The upgrades are currently available for 2006-2012 Wranglers, and the Manufacturer Suggested Retail Price (MSRP) on the upgrades varies.  Factory audio upgrades are available at Authorized KICKER Dealers and select Jeep dealers across North America.

 

KICKER factory audio upgrades offer a new look at mobile audio, providing a solution for consumers who seek high-end sound created specifically for their vehicle, but installed quickly with little modification.  The kits consists of high-end subwoofer and amplifier upgrades mounted in definitive locations that give the listener immediate satisfaction with intensified sound, a fact

GOJO Hand Medic For Hard-Working Environments

By GaugeMagazine
Posted 03-19-2012

 

GOJO HAND MEDIC PROFESSIONAL SKIN CONDITIONER IDEAL FOR HARD-WORKING ENVIRONMENTS

Helps Maintain Skin’s Natural Protective Barrier

AKRON, Ohio – GOJO® HAND MEDIC® Professional Skin Conditioner offers moisturizing care and conditioning for hard-working hands to maintain natural skin quality. 

This silicone- and scent-free hand conditioner is specially formulated to meet the harsh demands of professional technicians.  It can be used before work, after hand washing and at night to help maintain the skin’s natural protective barrier.

VerticalScope Inc. Acquires the Assets of Mautofied Inc

By GaugeMagazine
Posted 03-15-2012

 

San Rafael, CA–Online automotive media powerhouse Vertical Scope Inc. in Toronto announced today the purchase of the website , www.mautofied.com owned by Mautofied, Inc. of Orange, Calif. Mautofied is a 10-year old online web publishing company specializing in the automotive classified sector. The website, ,www.mautofied.com allows users to search for modified and customized automobiles, light trucks and motorcycles by features, as well as by make, model and year.

Marx Group Advisors (MGA) represented Mautofied, providing sell side strategic advisory services. The assets purchased by VerticalScope include the site www.mautofied.com as well as all domain names and related intellectual property.  Financial and other terms of the tra

KICKER® Hosts 3rd Annual Bash Car and Truck Show at World Headquarters

By GaugeMagazine
Posted 03-13-2012

 

STILLWATER, USA – For the 3rd consecutive year, KICKER® Performance Audio is gearing up for its biggest Bash Car and Truck Show yet.  Centered on top-of-the line cars, trucks and motorcycles competing for a chance to win bragging rights and tons of prizes, the two-day event is Livin’ Loud® here at KICKER World Headquarters March 31 and April 1, in Stillwater, Okla.

 

The KICKER Bash is free to the viewing public both days.  For those who would rather show off their ride, competitors can pre-register online for $15 by going to https://shop.kicker.com/bash_reg, or they can register on-site at the show for $20. On-site registration begins at 8 a.m. Saturday, March 31.  Spectator parking will be available on Thomas Avenue, off Perkins Road (U.S. Route 177). 

Among engines revving up, food, drinks and fun for all ages, facility tours of the KICKER Visit

Yokohama Tire Corporation Partners with Houston Rockets for ‘Home Team Pride’ Promotion

By GaugeMagazine
Posted 03-13-2012

 

FULLERTON, CA– Yokohama Tire Corporation is partnering with the National Basketball Association’s Houston Rockets for the second consecutive year, announced Shawn Denlein, Yokohama director of sales, Consumer Products.

During the ‘Home Team Pride’ program, consumers will receive an $85 gift card to the Rockets’ Pro Shop with the purchase of four Yokohama tires from participating local dealers

“This partnership with the Rockets will enable Yokohama to execute promotions designed to drive foot traffic to local dealers,” said Denlein. “The tie-in will score with our d

America's Car Museum Announces its "British Invasion" Exhibit

By GaugeMagazine
Posted 03-08-2012

 

TACOMA, Wash.  From the Beatles to Bond,  swinging  60s London  was a time when British fashion, music and automobiles swept across American society.  LeMay   America s Car Museum (ACM) has developed an exhibit to commemorate this cultural revolution, which will debut at the museum s grand opening on Saturday, June 2. 

 The British Invasion  display will feature some of England s most notable vehicles, including Mini, MG, Austin-Healy, Triumph, Jaguar and 007 s iconic Aston Martin.

 This exhibit celebrates that magical time when British culture exploded onto the American scene.  says Scot Keller, ACM chief marketing and communications officer.   And just for fun, there will be a nod to the Mods and Rockers and their caf  bikes that buzzed around the streets of London in the `60s.

Even the English race cars had flair, as evidenced by ACM s 1965 British Racing Green Lotus, symbolic of the period s open-wheel racing.  Donated by John and Marilyn Dimmer, this classic racer, of which only 22 were made, will be front and center in the display.

Maradyne 7-Inch Low Profile Fans Increase Airflow, Engine Performance

By GaugeMagazine
Posted 03-07-2012

 

MARADYNE 7-INCH CHAMPION LOW PROFILE FANS INCREASE AIRFLOW, ENGINE PERFORMANCE

CLEVELAND, Ohio – Designed to fit under the hood of race cars and street rods, Maradyne’s Champion Low Profile Series 7-inch Fan is an ideal engine companion for your vehicle’s remote transmission coolers, oil coolers or intercoolers.        

Made from all glass-filled nylon construction and no polypropylene mixes, the Champion 7-inch fan (part # M073K) is designed to protect your engine from extreme temperature and road debris by providing high temperature and impact resistance.