Have you been pondering about how to better make the Americans know about your product and brand? You may have explored traditional marketing options like billboards, direct mails, flyers and vouchers, telemarketing, etc. But do you know that advertising through vehicle wraps is more effective than these? Skeptical? Please read on to hear our case.
Are Vehicle Wraps Really Effective?
Vehicle wraps are one of the traditional but more innovative ways of raising brand awareness. Ang yes, they are more effective than your mere printed flyers, posters, and other advertising tools in black and white. Why? Let’s find out.
The Stats Said It All
According to the Outdoor Advertising Association of America (OAAA), 95% of Americans pay more attention to mobile marketing messages while they’re on the road and 29% of them visit a retails store after seeing the ad plastered on a vehicle.
We might not like it but let’s face it, we are on the road about 5 hours a day and we notice everything especially when traffic just encourages us to scream. Vehicle wraps have that “in your face” effect where you cannot change the channel or look away, you just have to stare at it, read the words then move on or take note of it when the ad is just what we need. That’s how vehicle wraps create an unconventional kind of brand awareness.
Mobile Advertising Reach More Consumers
Because most consumers only spend most of their time at work, they are more likely to get their necessities and adverts when driving to and from work as well as their phones. Current numbers report that a single-vehicle running around the streets of Denver could get a maximum of 80,000 views per day while on the road. This is why vehicle wraps Denver businesses are flourishing in the city. Most newly built sites and other businesses resort to it for quicker and more efficient advertising of their products and services.
It’s a 24/7 Long-Lasting Brand Awareness Campaign
A part of why branding awareness and advertisements are so effective is because it doesn’t just end after a month or two of a contract. If you have a company vehicle, you can just dress it up with your brand’s advertisement until you are satisfied that it is finally working. You can save some cash in the process. You can also opt for a bus wrap or train wrap but it will be a little expensive than doing it in with a car. However, you would get to enjoy more viewers considering that a bus is much much eye-catching and train stations are always packed with people. Your choice.
Your skepticism might have been replaced with confidence after reading all those plausible and statistically proven figures from authorities.
When you decide to use vehicle wraps as one of your product launchers, you should be aware that the designs, colors, and how your brand is being projected can truly make people pay attention to it while driving. No use plastering it all on that moving plasterboard when all they see is the logo and not even how to contact your business.
