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Delving into what makes Kia a fab auto brand

July 1, 2020 By Gauge Magazine

Kia Soul

More than a decade ago, when people headed to the rental vehicle company, they hoped they wouldn't get stuck with a Kia. Years passed, the brand invested time and money in their cars, and now everyone wants to drive a Kia. How did this happen? For the automotive brand, the 2000s were its formative years because it explored the market and had to walk a path seasoned brands … [Read more...]

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