A mobile ticketing system is not a new concept. It has been around for quite a while, especially in the transport industry where most commuters prefer to travel with e-tickets rather than paper tickets. According to a survey conducted in 2015, 84 percent of millennials look for information about live events on their smartphones. 67 percent of them then go on to purchase tickets on those same devices.
These figures will only expand with time. Any sports organization or live-event that does not integrate mobile ticketing as an important cog in their business is losing out on tons of benefits. Essentially, such businesses are underutilizing their resources.
Mobile ticketing is the purchase of digital tickets through a mobile device, such as a smartphone, for use instead of paper tickets. Many event planners now choose to sell digital tickets to improve accessibility and convenience. Mobile ticketing also reduces infrastructure costs. The NFL, for example, moved to using mobile tickets in 2018. Today, it does not accept print-at-home or PDF tickets.
Many other industries, in addition to sporting events, are implementing mobile ticketing systems for their customers. These include tourist attractions, airlines, museums, car shows and movie theaters. You can purchase mobile tickets through SMS messaging and apps, as well as through vendor websites or over the phone. You then choose mobile delivery for the delivery method.
Depending on the purchasing avenue and mobile device, you will receive your mobile ticket through an MMS, normal text message, WAP push notifications, or a special mobile application. You then present the message at the admission area of the event where someone will scan it and confirm the purchase before you gain access. .
With a mobile ticketing system, you can handle everything at your fingertips. There is no need to use complicated and time-consuming administration tools when you have an event to handle. Nowadays, you can handle almost everything with a tablet or smartphone. At least you can handle most of the things you did with a computer.
Benefits of Mobile Ticketing
If marketed and implemented correctly, mobile ticketing is a very powerful tool. This is why many modern concert and sports facilities are already using barcode readers to process digital tickets. It is one of the biggest drivers of app uptake. Also provides many other environmental and operational benefits.
It is no longer a solution for the future. Mobile marketing is today’s market demand. There is no simpler way to buy a ticket than a mobile ticketing system. It allows people to purchase tickets from anywhere and at any time. Therefore, you will not need to wait in line, keep track of your paper ticket, or fumble for money at the ticket box. Other benefits include:
- Environmentally Friendly: Using mobile ticketing is a good way to show that a certain event or venue is environmentally friendly.
- Priority Queuing: You can incorporate priority app lanes in your event venue for attendees using mobile ticketing. This gives them quicker access in to the venue than regular lines.
- Ease of Access: Simplicity is the biggest strength of mobile ticketing. You do not need to print any emails or tickets, and all tickets are centrally-located. Users simply need their phones. This system is simpler than the traditional ticketing option.
- User Incentives: Some event venues help to boost uptake by offering a wide range of incentives to users.
The paradigm is shifting in the ticketing sector of businesses of all shapes and sizes. Therefore, many organizations are adjusting their ticketing processes on the fly. The best thing about these changes, however, is that they are breeding innovative thought. This is why mobile ticketing is fast becoming more streamlined.
