American automakers have hit all time highs in their popularity. Among the big names, Dodge has managed to become the strongest of the bunch. There is a mystic about Dodge Ram Trucks, and here is why.

The Name

Most consumers are already familiar with all dodge ram dealers Utah. And it’s those same loyal customers that use their word of mouth to bring even more attention to the brand. Clever marketing will only get you so far before it becomes vital to tap into a brand new customer base. That is the strength of Dodge Ram trucks, and one of the main reasons it has survived multiple generations of the consumer smell test. When a driver can confidently recommend a specific model, it shows that they put their full trust into the name.

Updated Tech

Modern trucks sometimes go too far in another direction while abandoning what made them popular. Dodge Ram has no such issues, and fully understands that the tech is there to make the truck more capable. There is nothing flashy about the connectivity, and all of the assisted systems are an optional benefit for the driver. If you’ve driven a Dodge Ram in the last ten years, then everything on the console is still familiar.

Better Interior

Space has never been a problem with the Dodge Ram, so they improved the interior by making it more efficient. Everything is within reach, including a larger console for vehicle operation. Dodge also did the impossible by adding luxury features into a pickup truck. Drivers can enjoy an upgraded audio system, comfortable seats and more legroom than any other luxury auto on the market. And in a cheeky retort to the competitors, they even managed to add in a space to stand up your phone! All of these interior bells and whistles were added while still keeping the natural look of a rugged truck.

Awards

Dodge holds the record for most awarded truck in history. Their 2022 Dodge Ram 1500 was a showstopper that completely changed how consumers looked at trucks. And yet the most amazing feat is that the 1500 lineup has been named to the 10 best vehicle list for five consecutive years. This is a streak that doesn’t look like it will be ending anytime soon. When buyers are looking at the evolution of a truck, the Dodge Ram is a perfect example of ‘getting better with age’.

High Resale Value

The Dodge Ram is one of the few trucks that will get you good trade-in value. This has been the case for years, and it encourages buyers to upgrade to the newest model while still respecting their previous purchase. No one wants to give away their old vehicle for pennies, so thankfully the Dodge Ram will always maintain a high value. Out of all the models in the world, Dodge has a knack for fighting depreciation the best.

The Best in its Class

You can buy good, or you can go all out and get something legendary. Dodge Ram trucks are the best in their class, and for good reason. Make a smart vehicle choice, and enjoy several years of a great investment.