The Atlanta Lowrider Super Show 2022 was on August 21, 2022, and it did not disappoint. From the stunning paint jobs to the custom hydraulics, there was something for everyone to appreciate. The event was held at the Georgia World Congress Center and was a true celebration of the lowrider culture. The Lowrider Super Show is an annual event that travels around the country to … [Read more...]
Good Guys Columbus Ohio 2022
Car enthusiasts from all over the world flocked to the Ohio Expo Center in Columbus, Ohio from July 7-9, 2022 to celebrate the beauty and power of classic cars. The GoodGuys 24th Annual Summit Racing Nationals presented by PPG Nationals showcased over 6,000 classic and custom cars, trucks, and hot rods, making it one of the largest car shows in the Midwest. The event was a … [Read more...]
A Curious Synergy: Car Culture, Co-Branding and Social Media
Car culture has EXPLODED on social media, which, from a marketing perspective, creates an exceptional opportunity for co-branding. For those unfamiliar with the term, co-branding is how companies can ride other popular brands for mutual branding success. Indirectly, social media plays a role in the relationship between car culture and co-branding. After all, this is where … [Read more...]
