How Premium Fleet Wraps Are Changing the Game

Want your truck to turn heads at the truck show AND on your normal daily drive?

You know how custom builds used to be.

You spent your money and made your build look the absolute sharpest it could possibly be.

But… what happens when the show is over?

Showing up is one thing. Brand awareness is another.

Enter fleet wraps.

Premium fleet wraps for custom builds are quickly changing the way custom builders and business owners view graphics for their vehicles.

It used to be that wraps were meant for delivering pizzas or hauling equipment. Traditional “fleet graphics”.

Premium wraps have changed all of that.

Builders can now have their cake and eat it too. Show-quality wraps that also double as street-ready advertisements that your business can drive around town.

Let’s dive into everything you need to know about premium fleet wraps for custom builds…

What You’ll Learn:

Why Fleet Wraps Work For Custom Builds
Fleet Graphics Have Serious Numbers Behind Them
Show-Quality Wraps Vs. “Street Wear” Graphics
What Types of Fleet Wrap Strategies Are Available?
Turning Custom Builds Into Rolling Ads

Why Fleet Wraps Work For Custom Builds

Here’s the thing.

Lets say you spend thousands of dollars getting custom paint, body work, accessories, and do the right modifications to really make your truck shine.

Paint is on. You hop in for a drive around your neighborhood. Just you and the new paintjob… hanging out.

Doesn’t sound very productive, does it?

Paint is cool and all but what’s it doing for you parked in your driveway?

Custom graphics wrapped on your vehicle create brand awareness. They’ll get you noticed every time you drive down the street and create leads.

That’s where wraps come into play.

There have been studies done that prove vehicles with graphics drive business. According to 3M, OOH advertising via wraps will generate nearly four times more online conversions per ad dollar than TV, radio, and print advertisements combined.

Premium fleet wraps offer so much flexibility when it comes to your graphic needs. You have the option of full coverage wraps or accentuating your graphics on partial panels of your truck.

Not to mention you’ll be protecting that custom paint job of yours while you do it.

Let’s run through a few points about how fleet wraps will work for your custom builds…

Protect Your Investment – Premium grade vinyl is applied on top of your paint protecting it from UV rays and minor abrasions
Images will Blast – High quality printing allows your graphics to stand out from miles away
Easy Updates – Want to change your graphics? Your paint won’t take a single scratch when wraps are professionally removed
Brand Recognition – Using multiple trucks? Keep your graphics consistent across your entire fleet

Sounds pretty sweet, right?

Okay, but…

How much do people even notice a truck driving down the street?

Fleet Graphics Have Serious Numbers Behind Them

This may come as a shock to you but people actually pay attention to vehicles driving down the road.

Case and point:

Statistics show advertising on a vehicle is recognized 15x more than other advertising platforms. That’s crazy right?

On average, a single vehicle can create 30,000 to 70,000 impressions PER DAY. Depending on where you frequent and park your vehicles that number can increase.

Think about that.

A truck build that’s already going to stand out because of its custom graphics is driving around creating thousands of opportunities for your business daily.

Here are some more numbers to blow your mind…

91% of viewers notice truck graphics when driving past word and images
97% recall rate
75% of consumers make an opinion about your business based on your graphics
CPI (cost per impression) can be as low as $.04

Now let’s compare that to other forms of advertising…

Digital advertising costs up to $21 per thousand impressions.

Where’s the fun in that?

Show-Quality Wraps Vs. “Street Wear” Graphics

“We want our wraps to look good at shows BUT we also need them to be durable for everyday use.”

Sound familiar?

This statement comes up many times from builders and companies looking to get into the world of wraps.

Newsflash…

You can do both.

There was a time where you had to choose between a wrap that’ll win you trophies at shows or a wrap that can withstand the elements.

WRONG.

Companies are using top of the line materials when it comes to fleet wraps. Everything used is premium grade and meant to handle whatever you throw at it.

So what makes for a show-quality wrap?

Make sure you’re using Cast Vinyl (Not calendered)
Look for UV protection
Air-release adhesive (helps prevent bubbles)
Removable (no residue or paint damage)

Turn Your Custom Builds Into Marketing Machines

Lets think about how your custom truck spends it’s time.

At a job site. Driving around town. Parking lots at shows or events.

In your driveway.

Notice something about all of these situations?

They’re all prime advertising space.

Wait… There’s more.

Unlike most advertisements your vehicle graphic isn’t fighting for attention.

No one cares about a billboard when a wrapped truck drives by.

Let’s use an example…

You’re at the hardware store picking up supplies for a weekend project. You walk up to the paint section only to see another contractor grabbing paint next to you.

His brand new custom truck wrapped in fresh graphics is parked in the customers parking spot.

Who’s truck are you going to remember?

Trades such as electricians, plumbers, HVAC specialists; brand awareness = trusted business.

Let your custom build do the talking for you.

What Types of Fleet Wrap Strategies Are Available?

Your fleet wrap strategy doesn’t have to be one extreme or the other.

If your looking to cover your entire truck from bumper to bumper then full wraps are for you.

Partial wraps are another form of wrapping your vehicle. These target certain panels you want to wrap such as doors, tailgate, hood etc.

Accent graphics are usually logos or lettering you want to apply to your truck.

A great tip is to use a combination of all three.

Your custom show truck is your pride and joy but you don’t want to cover your paint jobs completely. Try doing partial wraps with accent graphics to make your truck pop.