The worldwide rise in pollution levels has shifted the focus towards automotive industries. Also, with the increase in automobile accidents, automobile safety, and road safety has become a major concern. However, most automobile companies advertise in a way that compromises road safety. This blog will discuss a streamlined approach towards Automotive CSR and the problems revolving around automotive safety.
Considering the nature of this industry, it is important to bring the major concerns of this industry into the limelight.
Consumer Mindset
The consumer always remains at the midpoint of the automotive industry. Their concerns remain around the below areas:
Automotive safety: Are vehicles safe to drive? Will they crash easily? Will the airbags open up at the right time? Will the car catch fire easily?
Road Safety: We can say road accidents are unexpected outcomes of automobile production. Drunken driving, road condition, and road rage are some of the major concerns of roads being unsafe. But as automobile manufacturers sell vehicles to the consumers, they owe society proper training and education to the drivers.
A few days back, there was news of sexual assault in nursing homes. The lady met with an accident on the road and was immediately rushed to a nearby nursing home. In that nursing home, someone tried to harass her sexually. This news has nothing to do with the automotive industry, but it all started with that accident. So, the automotive sector must conduct some training sessions for their consumers and let them know how to drive the vehicle safely.
Environment orientation: Consumers are ready to contribute towards a green environment, and for that, they are emphasizing more on carpooling.
Key questions: How much should automobile manufacturers remain concerned about safety? How should they contribute toward proper driving and road behavior?
Air Pollution
Emission coming out from vehicles contributes majorly to the world air pollution problem. Such pollution emits suspended particulates into the environment, which causes severe respiratory problems. There are many countries in which such a problem is exceeding air quality standards at an alarming rate.
Key Questions: What measures automotive industries should take to reduce air pollution? Is it possible for the automotive industry to develop such products that can reduce emissions coming from old vehicles? Can automotive companies collaborate with any company to research cars that use minimum hydrocarbons? How can automobile industries give their contribution to reducing pollution done by trucks?
Water Scarcity
For different product processes, the automotive industry requires tons of water. As per the research work done, the manufacturing of one car requires 39,000 gallons of water. Car manufacturing requires water in surface treatment and coating, washing, rinsing, paint spray booths, cooling, AC systems, and boilers. Also, component manufacturing requires an additional volume of water. Vehicle painting requires the maximum amount of water as paint and coatings need to be cleaned regularly.
Key questions: what measures can the automobile industry take to minimize water wastage? What steps should be taken by them to recycle the water?
Energy Efficiency and renewable
Along with energy optimization, the automobile sector should also consider renewable energy, which can be used to work.
Conclusion
The automotive sector should consider all such points and implement them in their manufacturing process to produce eco-friendly vehicles.
