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1950 Mercury

June 2, 2024 By Gauge Magazine

1950 Mercury owned by Travis Lawson

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Issue
June 2024
Owner
Travis Lawson
Ride
Comanchero
(1950 Mercury )
Meaning Behind the Name
In the late 60s my dad ran a dirt track car. And on the side of the car he ran the number 70 and Comanchero. The Comanchero was an Indian trader and outlaw.
Photographer
Chris

Ride Details

Original Cost
4500
Build Cost
80000
What was the inspiration?
My inspiration was my day and the move cobra.
How long did it take you to build?
Right at 7 years
How long have you been building?
24 years
Club Affiliations
Black top Devils.
Vehicle history
The car started out as a 1950 baby Lincoln I took merc finders and hood to start with thin I found a DeSoto front and back bummers and the grill. Thin end up putting 49 ford marker lights. 53 Buick side chrome cut the top out of a 58 Chevy impala. Chopped the car 6in. I also took 4 finder to make the finder flares that now look killer I used two 53 Buick finders and two 55 Chevy finders to get the look. Nosed and decked the hood. Then I decided to make to a hard top cut the B pillar out and made my on window frames out of 1/2in Tubing. And ending up putting a 49 merc back glass. The inside is all custom to with a dash that my dad hand made a T bird back seat and a bad ass Pearl Craft Steering wheel. Just to hit the hi points.
Thanks to
Of course my Dad, and mom. Pat at Peal Craft. The guys at color Mach in Bristol TN for the paint. And all my good friends who helped out on her.

Engine Details

Make
Chevy 383 1969
Cylinders
8
Displacement
383

Paint Details

Color
House of color candy Burgundy
Paint Type
House of color
Graphics Description
Graphics done, Travis Rally.
Painted By
By me
Graphics By

Interior Details

Steering Wheel
1959 Chevy
Console
Flaming river
Head Unit
Kenwood
Amps
Infinity
Speakers
Pork audio
Stereo Installed by
Myself
Seats
Honda Civic
Tint Percent
20%
Upholstery Description
Burgundy and white leather

“Comanchero”

1950 Mercury owned by Travis Lawson

Owned by: Travis Lawson

Photos by: Chris Gosda


Travis Lawson’s 1950 Mercury is a remarkable blend of passion, dedication, and creativity. The inspiration for this build came from two significant sources: his father and the movie “Cobra.” The combination of personal connection and cinematic influence fueled the creation of this unique vehicle, making it a tribute to both family and pop culture.

A Labor of Love: The Build Process

Building this custom 1950 Mercury was no small feat. Travis dedicated seven years to transforming the car from a 1950 Baby Lincoln into the stunning vehicle it is today. His 24 years of experience in car building played a crucial role in overcoming the numerous challenges faced during the project.

Vehicle Transformation

The transformation journey of this 1950 Mercury is nothing short of extraordinary:

– Starting Point: The car began as a 1950 Baby Lincoln. – Body Modifications: Travis added Mercury fenders and hood, then sourced DeSoto front and back bumpers and the grill. He integrated ’49 Ford marker lights and ’53 Buick side chrome, cut the top from a ’58 Chevy Impala, and chopped the car by 6 inches. – Fender Flares: To achieve the killer look of the fender flares, he used four fendersโ€”two from a ’53 Buick and two from a ’55 Chevy. – Roof and Windows: Travis made it a hardtop by removing the B pillar and fabricating custom window frames from 1/2-inch tubing, and added a ’49 Mercury back glass. – Interior: The interior is fully custom, featuring a handmade dash by his father, a Thunderbird back seat, and a Pearl Craft steering wheel.

Engine and Driveline

– Engine: The heart of this Mercury is a 1969 Chevy 383 engine, an 8-cylinder powerhouse with a 383 displacement. – Additional Engine Mods: Chrome or polish for enhanced aesthetics. – Driveline: Details about the clutch flywheel, torque converter, transfer case, axle, and gears remain to be specified.

Chassis and Suspension

– Chassis Mods: Includes specific modifications to the frame, with details on drop or lift inches, front and rear shocks, spindles, springs, four-link, compressor, valve, and airbag information. – Chrome, Paint, or Polish: Ensures both performance and aesthetics are top-notch.

ย Wheels and Tires

– Front and Rear Wheels: Types and sizes are yet to be detailed. – Tires: Front and rear tire sizes are part of the complete custom setup.

Paint and Graphics

– Color: House of Color Candy Burgundy. – Paint Type: House of Color. – Graphics: Done by Travis Rally, with painting executed by Travis himself.

Interior Details

– Dashboard: Customized for a unique look. – Gauges: Specifics not provided. – Steering Wheel: A 1959 Chevy steering wheel adds a vintage touch. – Console: Flaming River. – Audio System: Features a Kenwood head unit, Infinity amps, Pork Audio speakers, and a video system installed by Travis. – Seats: Sourced from a Honda Civic, upholstered in burgundy and white leather. – Tint: 20% for an elegant and functional finish.

Future Plans and Acknowledgments

Travis Lawson’s journey with his 1950 Mercury is ongoing. Future plans involve continuous enhancements and participation in car shows. He extends heartfelt thanks to his dad and mom, Pat at Pearl Craft, the team at Color Mach in Bristol, TN, and all his friends who contributed to the build.

Club Affiliations

Travis is a proud member of the Black Top Devils, a club that shares his passion for custom car building and automotive excellence.

This 1950 Mercury is not just a car; it’s a testament to Travis Lawson’s dedication, skill, and love for car building. Each modification tells a story, making this vehicle a true masterpiece in the world of custom cars.


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Filed Under: Event Coverage, June 2024 Tagged With: 1950 Mercury, Automotive Excellence, car modification, car show participation, Classic Car Restoration, custom car build, custom interior, custom upholstery, Travis Lawson, vintage car restoration


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