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1950 Mercury

September 29, 2022 By Gauge Magazine


View Full Gallery
Issue
October 2022
Owner
Joey "Taz" Henschen
Ride
"Voluptuous"
(1950 MERCURY 4-door)
Meaning Behind the Name
It's got curves like a sexy lady!
Photographer
Dan Davis

Ride Details

Original Cost
$4000
Build Cost
Alot!
What was the inspiration?
A Merc was my dream car. Wanted to be different from all other kustom Mercury's. Wanted a mean, evil look. Kinda Munster style
How long did it take you to build?
5 years
How long have you been building?
Built my first ride in early '90s my mini "Tazuki"
Club Affiliations
Road Bullies
Your future plans?
Cruise and enjoy my Merc, while helping my daughter build her '53 Bel-Air and my sons VW bug.
Vehicle history
It was basically all stock when I purchased it from a gentleman in Moraine, Ohio
Thanks to
Chris Stiles, Stinky's Stitchin' Jeff Vaughn, Tim Creech, Tom Estes, Leadfoot Speedshop, Damon Marshall afterand my family.
Previous Rides
'91 Suzuki Sidekick "Tazuki", '53 Chevy Pickup truck " VooDoo Trucker", "54 Chevy Panel truck "Atomic Funk"

Engine Details

Make
Chevrolet '70s
Cylinders
V8
Displacement
350
Engine Mods
Bored .30 over, mild cam, Edelbrock intake / carb
Engine Add Ons
Vintage Finned valve covers, chrome dress up, Fake Hilborn Injection setup
Chrome or polish
Lots of chrome

Driveline Details

Clutch flywheel
Aftermarket stock replacement
Torque Converter
Stock replacement
Axle
Nova rearend
Gears
Stock

Chassis Details

Chassis
Stock frame rear notched with '69 Camaro subframe
Mods to Frame
Notched rear, '69 Camaro subframe
Frame Builder
Leadfoot Speedshop
Four Link
Fabled 4 link
Airbag Info
Full airide suspension

Wheels Details

Front Wheel Type
Vintage Keystone Sunspokes, painted red with red metalflake, pinstriped, and kustom bullet center caps
Rear Wheel Type
Vintage Keystone Sunspokes painted black
Front Wheel Size
15x7
Rear Wheel Size
15x7
Front Tire Size
Cokar Wide whites

Paint Details

Color
Hot Rod black with gloss black flames. Gloss black roof with candy reds, and gold
Paint Type
Custom color
Graphics Description
Flames, fish scales, endless lines, metalflake, patterns, artwork, and lots of pinstriping
Painted By
Jeff Vaughn and owner Taz
Graphics By
Jeff Vaughn and owner Taz

Body Details

Grille
'55 Chevy accessory bumper guard with teeth added
Bumpers
Stock with '49 guards
Addon Accessories
Fulton sunvisor, custom trim, vintage swamp cooler
Body Mods
Shaved door handles, trim, emblems,frenched '62 Polara taillights housings, early VW Bug headlights, '47 Ford dash
Body Mods by
Jeff Vaughn, Chris Stiles

Interior Details

Dashboard
'47 Ford dash modified, Road King CB, lots of chrome , dash painted red w/metalflake and pinstriped
Gauges
Black face gauges in dummy spotlight housings
Steering Wheel
Early '60s Rambler w/ bullet
Console
Full console/ driveshaft tunnel
Head Unit
Pioneer
Speakers
6 1/2 Pioneer
Stereo Installed by
Chris Stiles
Shifter
Mr. Gasket with gold metalflake Devil tail beer tap shift knob
Seats
'70s Swivel kitchen chairs
Tint Percent
Red tint
Upholstery Description
Full Custom red marble swirl and bright red vinyl, perforated metal inserts
Upholstery Description
Fire truck taillight fir dome light, golf cart stereo overhead, belt buckle brake pedal
Upholstery By
Stinky's Stitchin' Aurora, Indiana

1950 Mercury

1950 Mercury owned by Joey Henschen

The 1950 Mercury is a true classic that has been customized into a mean-looking ride, thanks to the owner, Joey “Taz” Henschen. With its curves and unique features, this car has been given the nickname “Voluptuous.” The car’s meaning behind the name is as straightforward as it sounds – it’s got curves like a sexy lady!

This car has been modified extensively, and it’s clear that a lot of work has been put into it. The engine is a Chevrolet V8, bored .30 over, with a mild cam, Edelbrock intake/carb, and lots of chrome. The suspension features a full air ride setup, while the frame has been rear-notched with a ’69 Camaro subframe. The wheels are vintage Keystone Sunspokes, painted red with red metal flake, pinstriped, and kustom bullet center caps.

The paint job is an eye-catching hot rod black with gloss black flames, a gloss black roof with candy reds and gold, and features a custom color. The graphics are a combination of flames, fish scales, endless lines, metal flake, patterns, artwork, and lots of pinstriping, designed by Jeff Vaughn and Taz.

The interior of the car is equally impressive, with a ’47 Ford dash modified, Road King CB, lots of chrome, and a full console/driveshaft tunnel. The seats are ’70s swivel kitchen chairs covered in custom red marble swirl and bright red vinyl, perforated metal inserts, and a fire truck taillight fir dome light. There’s also a golf cart stereo overhead, belt buckle brake pedal, black face gauges in dummy spotlight housings, and an early ’60s Rambler steering wheel with a bullet.

Joey “Taz” Henschen has done an exceptional job with his 1950 Mercury, and it’s no surprise that it’s a showstopper. The car’s details are a testament to his hard work and dedication to his craft. He has put in five years of effort to create this masterpiece, and it’s clear that it was a labor of love. This car is not only a thing of beauty, but it’s also a functional ride that Joey will enjoy cruising around in.

Owned by: Joey “Taz” Henschen

Photos by: Dan Davis


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Filed Under: Features, October 2022 Tagged With: 1950 Mercury, 1957 Chevy Bel Air, car, car enthusiasts, car modification, car restoration, Chevrolet, Custom Car, Custom Mercury, Custom Vehicle, Hot Rod, Mercury, Mercury Car, show car, vintage


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